Tata. IndianOil. And a growing number of companies are entering the packaged drinking water business. At first glance, it sounds almost ridiculous. Water is everywhere. So why are some of India’s biggest companies interested in selling something that already comes out of our taps? Because the opportunity isn't really about water. It is about distribution, convenience, trust — and repeat consumption. The Market Is Much Bigger Than It Looks India’s packaged drinking water mark